About the author

Herman Brodie is the founding director of Prospecta Limited. He is a specialist in behavioural economics, an accomplished speaker, and a trainer of decision-makers. Herman is the author of The Trust Mandate: The behavioural science behind how asset managers REALLY win and keep clients (2018, Harriman House). He also co-wrote and teaches the professional investment course, A Practical History of Financial Markets.

The views expressed in this blog are his alone.

Contact him via e-mail at:


Prospecta Limited

BCK House, 73-75 Aston Road North, Birmingham, B6 4DA. UK

Tel: +44(0)845 154 1288



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