About the author

Herman Brodie is the founding director of Prospecta Limited. He is a specialist in behavioural economics, an accomplished speaker and trainer of decision-makers.

The views expressed in this blog are his alone.

Contact him via e-mail at:

herman[at]prospecta.limited

Prospecta Limited

BCK House, 73-75 Aston Road North, Birmingham, B6 4DA. UK

Tel: +44(0)845 154 1288

hello[at]prospecta.limited

http://www.prospecta.limited

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