Hedonomics – The (Behavioural) Economics of Happiness


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In 2004 I came across a treatise on the subject of happiness, and how to achieve it, in quite possibly the last place on earth I would have expected to find it: a newsletter published by an investment bank. The author’s name was James Montier, a stock market analyst. In the very first paragraph, he took the unusual step of cautioning any reader who was seeking specific investment advice to read no further. This was a very prudent step because his first recommendation for living a happier life was that his profit-hungry readers should not equate happiness with money. His nine other tips for improving wellbeing included getting plenty of exercise, sleep and sex, doing enjoyable work, meditation, and developing close personal relationships. None of the tips depended directly on money.

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