‘Nudgers’ are Tarred With the Same Brush

C-minus. This was the grade awarded by journalist Martin Grieve for the accomplishments of the ‘nudging’ techniques implemented over the last few years by the US and UK governments. Nudging is the policy approach that seeks to encourage people to behave in ways that enhance their health, wealth and wellbeing by tinkering with the way choices are presented to them. The obvious appeal of nudging for politicians is that it avoids the need for compulsion, which often provokes electoral resistance, and it avoids the need to provide any kind of public guarantee for the wisdom of the choice finally made. Continue reading